Key items all dj’s should have that are affordable and easy to do:
  •  Social Media Sites

          This is free to do, make sure all social sites have the same username for example all my social media sites have @djswiftmusic. 

  •  Logo

          Depending on your budget you know how much you can spend. One tip I suggest is having something designed that will look good today and             20 years from today.

  •  Email

          Setup an email with google, yahoo, etc.. for example when I started the email I have is djswiftmusic@blank.com. It allows you to keep your                     personal and business work separate. 

  •  Business Card

          Extremely affordable for about $20 you can get anywhere from 250-500 cards if not more. The information on the card should include your                       logo, your name, contact number, email and social media tags. 

 

Once your established:
  • Invest in a website (cost about $150 a year for a basic website and domain)

             Perfect place to showcase videos, pictures, mixes and much more for future clients to see what you can provide for them. 

  • Souvenir to give to clients (shirt, stickers, towel, usb drive etc...)

             Always good to try and give something away for your clients to remember you by.

  • Shirts or polo with your dj name or logo 

             People will automatically know who you are without having to ask. When I arrive to gigs, and have to setup gear I wear a shirt with my logo.           After which I change into clothing suitable for the event. 

To wrap it up:

   

    Its taken me about 6 years to get to where I am today and Thank God it has been paying off. I have hundreds of past clients that continue to refer    me to friends and family. I have times where random people stop me, because they recognize my logo. My advice to anyone starting off and buildings brand is give it time and structure yourself. Be professional and building something professional, you're going to slowly start networking and     eventually that leads to success. I would appreciate to hear your feedback and if I missed anything let me know. Thanks and I hope this was helpful to you. 

    Like most dj’s I started off as a hobby and soon after slowly began to turn the hobby into a business. At the time I had a passion for music and dj’ing but I wasn’t getting a constant flow of gigs. The biggest mistake I made was I didn’t have a brand, because I never focused on the business side just the music. I created my name, had a logo designed to fit my style, and marketed myself with a new strategy.

    When building your brand you first need to look at the business you’re trying to establish and who your clientele is. Next part I feel is broken down into separate parts. Some steps are very easy and cost little to no money. One step the will take time and will change from time to time is marketing the brand.  

The importance of building your brand 

DJ & MUSIC BLOG